Tabula Rasa

D&AD New Blood Award 2018

Tabula Rasa is a hand copy/hand coloured animation about looking at every moment – even the sad ones – as a blank slate, a blank canvas, and an opportunity to create.

Rotterdam was bombed to the ground in 1940 in world war II. After the war was ended, Rotterdammers take a bold move to look at them self as a blank slate. As a Tubula Rasa, as a blank canvas.

The ability to look at any moment even as grim as being bombed, as an opportunity to create, be it music, story or even a city is what makes us human. The hunger to create.

Microsoft Surface is a tool to create, whatever that may be, is the ultimate Tabula Rasa that allows us to ask ‘what could you be’? so easily and consistently.



To find authentic footage, we searched historical footage in Rotterdam city archive, edited the video, transformed it to picture (15 FPS), print it, coloured it by hand and scanning it to create ”Tabula Rasa”


Creative team:

Arif Abdillah
Joost Smith
Marijn van der Ploeg